Advanced Television

Keshet International Strikes Triple Nordic Deal for New Game Show ‘Sure or Insure’

April 11, 2013

April 9, 2013: Keshet International, the global distribution arm of Keshet Media Group, has signed three new format sales for Sure or Insure, the company’s new family game show launched at MIPTV, with local versions planned for Sweden, Norway and Denmark.

Keshet International has licensed the new show to Nordisk Film TV, a Banijay company, for the three territories.

Sure or Insure is a shiny-floor studio game show that hands one contestant $1 million – and then plops his family in between him and the cash. He needs to answer ten trivia questions correctly without any lifelines,
relying only on how well his family knows him to bail him out. After each question, the family can choose to buy insurance as a “safety net” if they aren’t sure he’s got the right answer. But just like in real life, each time they use the insurance, it becomes more and more expensive. And the more money they lose from the million, the more they’ll fight about how they spend it, airing their family laundry in the open air in this hilarious show. And you thought your family was crazy…

The deals follows Keshet International selling the format rights of its critically acclaimed drama MICE to Russia.

About Keshet International:

Keshet International (KI) is the worldwide distribution arm of leading Israeli media company, Keshet Media Group. Established in 2000, it leverages its unique ability to provide award-winning programs, tried and tested on air on Keshet channels, and is committed to distributing high quality TV programs and formats, bundled with digital media offerings that appeal to audiences worldwide.

KI’s catalog currently consists of over 60 properties, spanning all genres. Catalog highlights include: hit drama Prisoners of War, the original Israeli version of prime time Emmy® winner Homeland; docu-reality format Dear Neighbors, Help our Daughter Find Love; talent show Master Class; cross platform format 50 Things You Have to Know; reality dating format Girlfri3nds; game show The Vault and ‘buddy comedy’ Traffic Light, winner of the International Emmy® Award.

About Keshet:

Established in 1993, Keshet is a leading Israeli media company. The company’s core business is free TV with Keshet Broadcasting, a franchisee of Channel 2, Israel’s major commercial channel. Keshet Broadcasting has consistently dominated ratings specializing in developing 2Screens social viewing, interactive cross platform applications, marketing and maximizing viewer share. Daily TV reaches stands at 60% of HH, with an average prime time share of 38%.



Further Information:


UK & Europe

Jules Grant, Freud Communications

+44 7949 715 640,



Limor Gottesdiner, Keshet International

+972-54-6563477 +972-3-7677820,


United States

Melissa Zukerman, Principal Communications Group

(323) 658-1555,


Eva Lu, Principal Communications Group

(323) 202-4365,

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Categories: Press Releases