Kunihko Miyagi, president of Panasonic’s imaging division, has told The Hollywood Reporter that his company’s plans for 4K embrace the entire TV production cycle. “We are developing a 4K system – a whole set of products – to allow for affordable 4K production,” he said. “Everything we make in HD will be 4K.”
He says that the production plans covered shoulder-mounted broadcast cameras, as well as handheld camcorders and a 4K version of its popular VariCam units.
Miyagi added that although Sony’s impressive F65 and the Red Epic high-end cameras are already in the market and being used by film-makers, there was still opportunities for Panasonic in the “missing link” alongside cinema production. “The direction we are coming from is to rationalise the 4K workflow and make it as cost effective as possible,” he said.