Advanced Television

iPlayer tablet views overtake mobile

April 19, 2013

BBC-iplayerMore TV viewers watched BBC programmes on a tablet computer than a smart phone for the first time in March with 200,000 more views on iPlayer via tablet than phone.

The BBC said the landmark was driven by TV shows, rather than radio – proving that tablet computers are rapidly becoming the second screen for TV viewing.

iPlayer equalled its best month for online views, with 272 million requests. Daily views of the TV catch-up service remained high with an average of 8.1 million.

Categories: Articles, Catch Up, Consumer Behaviour, Equipment, Mobile, OTT, Portable Media, Research, VOD