Advanced Television adds UltraViolet, EE Film Store

April 22, 2013

By Colin Mann

Movie search website has added a number of UltraViolet-enabled titles to its website. This comes with a series of other new features to the site, including improved design and the integration of the EE Film Store data from the UK’s first 4G network provider.

With the aim of quickly connecting audiences with legal content services, and gently nudging them on the benefits of choosing legal, FindAnyFilm’s improved design now shows the six most popular ways-of-watching on the homepage for users to choose from: Cinema, Blu-Ray, DVD, UltraViolet, online (including VOD and EST) and TV. It also features a new and improved search function driving a greater call-to-action.

According to the site – managed by pro-copyright consumer education body the Industry Trust for IP Awareness – these improvements help tackle the key driving factors of piracy: availability, convenience and affordability. By sharing access to films in all formats instantly, whether the user wants localised cinema listings (including filters for 2D/3D/IMAX and age ratings), Blu-Ray, DVD, online, TV or the newly introduced UltraViolet, they can get it at the click of a button.

Mark Teitell, General Manager and Executive Director of UltraViolet, said that as UltraViolet moved to the next stage of its growth in the UK, it was “fantastic” to see services such as FindAnyFilm move to highlight UltraViolet to UK consumers and to help educate them on its benefits, including the flexibility to watch anytime/anywhere, with the confidence that this portability is backed up by a widely-honoured industry standard.

Mark de Quervain, Partnerships Director of FindAnyFilm, said it was “exciting” to see new services such as EE becoming part of FindAnyFilm. “This latest addition means we are serving audiences with ever more choice on where they are able to access official providers – making it a destination for the industry’s audience to visit for all their film purchases. As innovation continues to drive changing trends in film consumption, FindAnyFilm is now able to provide both audiences and publishers with one simple, yet comprehensive film discovery tool,” he added.

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