The channels’ division of NBCUniversal International Television has unveiled the refresh of its flagship brand, Universal Channel. The evolution focuses on character-driven entertainment as the channel unveils its brand new positioning, logo, on-air packaging and tagline – “100% Characters” – beginning in Asia on April 28th. The worldwide roll-out of the refreshed channel will then follow throughout 2013.
A core channel brand for Universal Networks International, Universal Channel is seen in 103 countries and delivered in 16 languages around the world. The channel’s newly refined positioning – as the home of character-driven entertainment – comes to life across Asia, Central and Eastern Europe, Russia, Africa, Latin America, Brazil, the UK and Australia throughout the coming months.
“Our investment in Universal Channel underscores our long-term commitment to the brand and its key role as a portfolio driver in our channels’ business,” said Belinda Menendez, President, International Television Distribution and Universal Networks International. “While our flagship brand already resonates strongly around the world, this evolution actively builds on the Universal Channel’s heritage and strengths to better distinguish it with viewers and platform partners in an increasingly competitive marketplace.”