Farncombe, the European consultancy specialised in video, has developed a strategic alliance with CMAG, a Brazilian marketing consulting firm to strengthen its presence in the region.
With this agreement, the companies will work together to develop strategies for pay-TV operators and broadcasters in Latin America including IPTV and over-the-top services, transition from analogue to digital TV and anti-piracy services.
“We have conducted projects with leading operators in Latin America including Brazil over the last two years, but we believe there are many more opportunities to further our reach and apply our experience in the country,” said Adriana Menezes Whiteley, Farncombe managing partner. “CMAG brings us local presence as well as experience in marketing strategy projects in the local broadband and pay-TV markets. This fits well with our focus on strategy and implementation projects for new digital TV and over-the-top video services.”