The Spanish TV ad market fell by 15.7 per cent to €409.3 million in the first quarter of the year intensifying its free fall, according to Infoadex, with Regional TV stations taking the worst part of it with a drop of 18.7 per cent.
TV ad revenues in the nationwide FTA TV amounted to €371.4 million with Mediaset-owned Tele 5 leading the market with a share of 44.1 per cent despite the fact that it registered a 15.6 per cent fall in its revenues to €180.3 million. Antena 3 was second with a share of 43.6 per cent and revenues reaching €178.5 million, up 7.2 per cent as a result of the merger with La Sexta.
Regional TV stations experienced a fall of 18.7 per cent reaching €27.7 million, with a market share of 6.8 per cent. Pay TV channels registered a drop of 13.3 per cent to €10.2 million with a market share of 2.5 per cent