England star Alex Oxlade-Chamberlain is to feature in TV adverts for BT Sport, as well as appearing as a regular guest. Alex, 19, who has ten England caps, will also become a BT Ambassador.
Alex, nicknamed The Ox, will be one of the current players at the forefront of BT’s marketing campaigns to promote BT Sport, which will show 38 live Premier League games a season for three years starting in August 2013.
The inspirational winger, who became the youngest English player to score in the Champions League when he netted for the Gunners against Olympiacos in September 2011, has agreed to act as an ambassador for the next three years. He is the second current Premier League star to join the BT Sport lineup, following Gareth Bale, who recently signed as a BT Ambassador and to also star in TV ads.
Alex said: “I am very pleased to be named as a BT Ambassador and to feature in the adverts and as a guest for BT Sport. As a young player, I hope I can bring some real insight into the Premier League, as part of the BT Sport team.”
Simon Green, head of BT Sport, said: “We are thrilled that Alex has agreed to sign up for BT Sport. Alex is emerging as an international star, having broken into the senior team aged just 18.
“His hard work and dedication to improvement has already taken him to great heights and serves as an inspiration to young football fans that if you are good enough, you are old enough.”
Alex signed for Arsenal from Southampton in August 2011. He has played 55 times for Arsenal, scoring six goals. He is the son of former Portsmouth and England star Mark Chamberlain and made his England debut on May 26, 2012 in a 1-0 win against Norway.
As well as the rights to show 38 live games a season from the Barclays Premier League, including 18 of the top picks, BT Sport has also secured the rights to live top tier matches from Serie A in Italy, Ligue 1 in France, Brasileiro in Brazil and Major League Soccer in the USA.
And BT’s acquisition of ESPN’s TV channels business in the UK and Ireland will bring the rights to show live games for the FA Cup, Scottish Premier League, Europa League and the German Bundesliga.
BT Sport will also show up to 69 live rugby union games a season from the Aviva Premiership.
In addition, BT has signed a deal with the Women’s Tennis Association (WTA) to show up to 800 hours of live tennis, including the TEB BNP Paribas WTA Championships.
The BT Sport channels will be based at the iCITY development at the Queen Elizabeth Park in Stratford.