According to analysis by TDG, 56 per cent of all US broadband households have at least one TV connected to the Internet, either directly via smart TVs or indirectly via ancillary devices like game consoles and Blu-ray players.
“Whether your goal is delivering OTT services to the TV, or expanding the level of control pay-TV subscribers enjoy, the reality that six in ten broadband households use a connected TV is encouraging news,” notes Michael Greeson, TDG Founding Partner.
The report on the connected consumer and digital media space also found that close to a fourth of these consumers now have two or more net-connected TVs in their home, suggesting that connected TVs are moving beyond the living room and into master and secondary bedrooms.
Among US broadband households, the study also found that:
– HD penetration increased to 82 per cent.
– Smart TV penetration doubled in the last year from 12 per cent to 25 per cent.
– 69 per cent of Smart TVs are now connected to the Internet.
– Close to a fourth of net-connected game console time is spent viewing video, a rate highest among Sony PS3 users (29 per cent).