Arqiva has acquired Selective Media – the UK-based WiFi media specialist. Arqiva acquired a 50 per cent share in the business as part of its acquisition of Spectrum Interactive last year, but has now acquired the remaining 50 per cent.
Selective Media specialises in providing targeted advertising campaigns across the whole of Arqiva’s WiFi network. The company can offer on-line display, pre-roll and VoD opportunities in high footfall areas and use targeting methods based on location, age, gender, and time to deliver highly effective campaigns.
Nicolas Ott, Managing Director of Arqiva’s Government, Mobile and Enterprise business unit said: “The acquisition of Selective Media strengthens our media and WiFi position and provides us with the leverage to become a major player in the media space along with further differentiation of our WiFi offer against the competition. Our WiFi network already spans high-footfall sites including almost every UK airport and major hotel and retail chains, and this acquisition provides a fantastic opportunity for our clients and customers to connect with audiences on the move.”