Advanced Television

Research: Apple big in streaming video

May 14, 2013

Sandvine, a provider of broadband network solutions, has released its Internet traffic trends report based on data from a selection of Sandvine’s 200-plus service provider customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific.

“We predict from this data that 2013 will be the year long-form video will make its move onto mobile networks,” said Dave Caputo, CEO, Sandvine.   “The “home roaming” phenomenon, the concept of subscribers voluntarily offloading mobile traffic onto Wi-Fi networks, has continued. This combined with increased consumption of real-time entertainment on mobile networks globally, and the doubling of Netflix traffic on mobile networks in North America, suggests that users are getting comfortable with watching longer form videos on their handheld devices.”

Sandvine’s Global Internet Phenomena Report 1H2013 findings:

Global data usage
– European mobile monthly usage increased 25 per cent to 311MB in just six months
– Skype and other communications applications represent over 7 per cent of traffic in Latin America
– Filesharing applications like BitTorrent continue to lose share in many regions but still account for 30 per cent of traffic on Asia-Pacific fixed access networks
– Tablets and smartphones consume over 20 per cent of all fixed data in North America

Audio and video streaming
– Apple devices (iPads, iPhones, iPods, AppleTVs, and Macs) represent 45 per cent of all audio and video streaming on North American home networks
–  YouTube accounts for over 20 per cent of mobile downstream traffic in North America, Europe and Latin America
–  Netflix mobile data usage share doubled in the last 12 months in North America

SMS revenue leakage on a tier-one European network
– For every subscriber on the network, 10 WhatsApp messages are sent and received each day
–  3 per cent of all WhatsApp messages sent include a media file such as a photo or video

“This is the tenth year we have issued the Global Internet Phenomena Report and have witnessed the peak of file sharing, the introduction of Skype and other communication apps and the dominance of online entertainment, namely streaming video,” said Caputo.  “Video continues to be the trend to watch as devices and tablets cater to higher definition content with larger screen sizes enabling the market for longer form video on mobile.  World Cup 2014 next June will be the event that shapes the next evolution of streaming video, as we predict it will be the most streamed event to date.”

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