SBS Discovery Media has agreed a deal to acquire Swedish channel TV11 from the TV4 Group as it continues to expand its footprint across Scandinavia.
The channel will join flagship Kanal 5 and its sister channel Kanal 9 in SBS Discovery’s portfolio of Swedish channels. Jonas Sjögren, CEO of Sweden for SBS Discovery Media, commented: “The purchase of TV11 underscores our commitment to investing in the local market with the goal of deepening and broadening our portfolio of channels to drive value for viewers as well as our partners.”
SBS Discovery Media was created earlier this year when Discovery completed the acquisition of the SBS channels. The group is run by former SBS Nordic boss Henrik Ravn and comprises 20 channels.
TV11 was launched by TV4 in January 2011 following a rebrand from the young, female-skewing TV400 and airs the Swedish version of Big Brother.