AT&T AdWorks TV targetting
May 22, 2013
AT&T AdWorks has launched AT&T AdWorks Blueprint, the newest advancement in audience targeting. This platform uses anonymous AT&T data from online, mobile and TV users, overlaid with key insights provided from third party data providers.
This platform allows advertisers to deliver the most relevant messages to consumers, reducing the number of irrelevant ads typically seen while surfing the net, browsing mobile devices and watching TV. Without the use of personally identifiable information, AT&T AdWorks Blueprint campaigns utilise anonymous AT&T data to deliver useful advertising that is applicable to the lives of consumers.
“AT&T AdWorks Blueprint enables the delivery of relevant messages to advertisers’ key audiences across each screen,” said Mike Welch, president, AT&T AdWorks. “This exciting new way of reaching audiences was developed by AT&T AdWorks, in conjunction with the world-renowned AT&T Labs, and will help advertisers better find, engage and understand their audiences.“