Advanced Television

Virgin Media sponsors Commonwealth Games

May 24, 2013

Virgin Media has signed up to be a main sponsorship partner of the Glasgow 2014 Commonwealth Games. The deal marks the quadplay operator’s first foray into sports sponsorship.

Virgin Media said its Commonwealth Games sponsorship deal will include being the presenting partner of athletics, which would likely see brand ambassadors Usain Bolt and Mo Farah appearing in ad campaigns next year, although the company refused to be drawn on its specific marketing plans.

“With our home nation heroes and international superstars, we’re getting behind Glasgow and can’t wait to build on an amazing track record of success,” said Jeff Dodds, chief marketing officer at Virgin Media.

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