FremantleMedia Kids & Family Entertainment and Magic Ruby, a provider of technology and apps for the second screen, have announced the upcoming launch of Wizards vs Aliens on Hub Network will be supported by a second screen app available exclusively on iPad in the US.
The app offers a comprehensive Wizards vs Aliens experience, providing content beyond what can be experienced in the broadcast TV universe. Consumers will have an opportunity to sync the app with actual episodes of the show, providing immersive content to enhance their viewing experience. As viewers progress through the series and continue using the sync feature, they will unlock additional content relevant to each episode and the progression of the storyline.
Fans of the show will also become further engaged in the storyline with interactive polls, alien-inspired quizzes and collectible character sets. In addition, exclusive on-set and character photos will draw fans into the creative process behind the making of the show.
“FremantleMedia has been a pioneer in the second screen experience for some of the biggest entertainment shows in the world, such as American Idol and The X Factor, in turn making them two of the most socially relevant shows,” said Nicholas Dale, Senior Manager of Interactive and Mobile, FremantleMedia. “With today’s youth utilising mobile technology at an increasing rate, we’re thrilled to now be the leader in bringing a second screen experience to the kids’ market.”