Building on its success in the connected device space, Pandora, the Internet radio service, has unveiled tv.pandora.com, its next generation experience for the TV and latest innovation in delivering the personalised radio. Having launched on a single connected Blu-ray player in 2008, Pandora is now available through more than 1,000 partner integrations including more than 900 consumer electronics devices, ranging from smart TVs to streaming media players and home stereo systems. More than 10 million people have enjoyed Pandora through an internet connected TV or set top box alone.
Optimised for a 10-foot experience, tv.pandora.com is standards-based and embraces next generation TV, game console and set top box architectures that support open web standards. tv.pandora.com now runs perfectly from the browser on existing Xbox 360 game consoles and the system will spread to other TVs, game consoles and set top boxes as more vendors bring standards-compliant devices to market in the coming months. The new experience features easy navigation with controls and displays designed specifically for the big screen and users can easily log on to Pandora to enjoy their personalized radio stations, create new ones and browse more than 500 curated genre stations.
Pandora Chief Technology Officer and EVP of Product, Tom Conrad said, “Our mission is to provide the best personalized radio experience to our listeners in any context on any connected device. Since tv.pandora.com is standards-based, it will allow us to quickly evolve and enhance the 10-foot experience of Pandora with greater flexibility and speed than ever before. By using this platform, we can deliver a uniform experience across any standards-compliant TV, game console, or set top box and focus our efforts on end user benefits and innovation rather than platform specific details.”