Australian online streaming company Quickflix is seeking maximise viewer interest in popular TV drama Game of Thrones by offering users the opportunity to own whole seasons for less money than its competitor iTunes.
Users will be able to stream individual episodes of seasons one, two and three of Game of Thrones, or they can purchase the entire season outright.
Episodes will be available at a cost of A$2.99 each, with iTunes’ current offering available from A$3.49 an episode. A season pass for season three will cost exactly the same on iTunes and Quickflix. A standard-definition season pass costs A$28.99 and an HD season pass costs A$33.99.
Quickflix CEO Stephen Langsford suggested that customers would be happy with its pricing, describing Game of Thrones as “highly sought-after premium content”.
The Quickflix initiative follows Foxtel’s May 2013 announcement that it would block the remaining seasons of Game of Thrones in Australia after signing an exclusive deal with show producers HBO.
Unlike season one, two and three, season four will not be available to stream online hours after it has aired in the US. Users will only be able to stream the series after the last episode has aired on Foxtel.
Langford said that season four of Games of Thrones was a way off and it was too soon to discuss its availability to Quickflix. “We’ll continue to respect the arrangements of our competitors in the market and make great content available as soon as we are able,” he told news.com.au.