Advanced Television

Redbox Instant by Verizon coming to Roku

June 7, 2013

Following the news that online entertainment service Redbox Instant by Verizon can now be accessed via a newly-launched Redbox Instant by Verizon app for Google TV has come confirmation that Roku will bring the service to its streaming platform this summer.

The partnership expands Redbox Instant by Verizon to one of the most popular streaming players for the TV and gives Roku’s millions of users access to the newest releases and a growing library of popular movies from the convenience of their living rooms. Redbox Instant by Verizon on Roku will offer a subscription package for $8 per month, which includes four credits to access to the newest releases on disc at more than 43,000 Redbox kiosks nationwide plus thousands of popular movies online as well as the ability to purchase and rent new releases on-demand through the Redbox Instant store.

“We’ve received overwhelming demand from our customers for Redbox Instant by Verizon on their Roku devices, and we’re pleased to be expanding the service this summer to meet that demand,” said Shawn Strickland, CEO, Redbox Instant by Verizon. “Roku is synonymous with great choice, control and value in TV entertainment, and together as partners, we share a strong commitment to providing movie fans a fun and convenient way to enjoy their favorite Hollywood entertainment.”

“Redbox Instant by Verizon is a tremendous addition to the Roku platform. We look forward to introducing our customers to the service, and continuing to grow our selection of streaming entertainment for the TV,” said Steve Shannon, general manager of content and services, Roku.

Redbox Instant by Verizon subscribers will be able to access the service on their Roku players, and everyone regardless of subscription will have the ability to purchase and rent the newest digital releases directly through the channel. Redbox Instant by Verizon on Roku will be accessible at launch on Roku 3, Roku 2, Roku LT (models 2400 & 2450), and Roku HD (model 2500) players as well as the Roku Streaming Stick.

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