RRsat Global Communications Network, a provider of comprehensive digital content management and global distribution services to the television and radio broadcasting industry, has announced the opening of a local office in Moscow, Russia.
“Enhancing our position in the Russian market is an important strategic initiative and a key part of our global expansion programme,” commented Avi Cohen, RRsat’s Chief Executive Officer. “We are committed to providing this market with end-to-end premium digital media broadcasting solutions.”
RRsat’s new Moscow office is a key step towards establishing a presence in Russia and the Commonwealth of Independent States (CIS), a market of tens of millions of households. This step has been preceded by extensive efforts to assemble the required infrastructure, including local premium platforms, strategic partnerships and alliances, and the recruitment of a local team, to provide tailored solutions for broadcasting in and out of this region.
The professional team at RRsat’s new Moscow office offers services ranging from premium broadcasting solutions, leveraging RRsat’s 24/7 global distribution network, through end-to-end content management and extensive playout services.
“The establishment of our local presence clearly demonstrates our commitment to this strategically important market,” added Cohen. “RRsat is focused on helping our customers reach as many households in Russia and the CIS as possible, while also cost-effectively expanding their reach outside of the country to viewers throughout the world. This is one step in our strategy to bring global broadcasting solutions to various regions, by establishing a local presence.”