Mobile visual discovery app, Blippar, has formed a partnership with Formula One driver Max Chilton. Blippar’s logo will be prominently displayed on the nose of Chilton’s Marussia F1 car at this weekend’s British Grand Prix at Silverstone and for the rest of the Formula One season.
In addition to featuring on the nose of Chilton’s car, the Blippar logo, when blipped, will trigger exclusive multimedia content featuring Chilton. The blipp will include video content that will be updated with each Grand Prix. The first videos will feature an interview with Chilton and Sky Sports pundit Martin Brundle and a tour of the Marussia F1 car factory. The blipp will also give fans the opportunity to play F1 themed reflex games.
Chilton, who makes his Silverstone début this weekend, said: “Blippar is an innovative way for the fans to interact with us and gain access to more content for the team and the car. It is great to have them involved for such an exciting weekend for me at the British Grand Prix”