C4 rolls out Monterosa’s Horse Tracker app
July 2, 2013
Throughout 2013 Channel 4 will employ its second screen app, the Channel 4 Horse Tracker, after it achieved significant success amongst users when it debuted in April for the Grand National.
Channel 4’s coverage of the Grand National attracted nine million viewers with the Horse Tracker app securing 150,000 downloads.
Viewers were able for the first time ever to track the position and speed of the horses using Monterosa’s LViS second screen technology and TurfTrax data with audio watermarking from Civolution to allow users to access live race information synchronised with their TV coverage of the race giving them the position of their horses, the speed of their selections; distance to the leading horse and to the finishing post..
The app will be implemented to complement the QIPCO British Champion Series and for a number of Channel 4 televised races thoughout 2013.
The free app is available to download immediately from the Apple App Store. Through the Channel 4 Horse Tracker users can choose to track one horse, a multiple selection, or track the live positions of all the horses in a race – helping the viewer to more clearly understand where their horse is positioned in the field.
Tom McDonnell, Commercial Director at Monterosa added: “Watching racing with Horse Tracker running is a completely enhanced experience. We’re only just starting to see how the combination of high quality TV coverage and live, personalised sports data can make a sport like racing more interesting and relevant for connected audiences”.