Advanced Television

700,000 watch Rolling Stones on iPlayer

July 3, 2013

By Nik Roseveare

rolling-stonesThe Rolling Stones Glastonbury performance on Saturday night has clocked up nearly 700,000 views on the iPlayer according to figures from the BBC.

This is almost double the 379,680 who viewed The Arctic Monkeys’ Friday headline performance. Mumford and Sons, who headlined on the Sunday, drew 163,650 requests.

The youth appeal of the Arctic Monkeys made them the most-watched band on mobile devices, with 59 per cent of requests from mobiles and tablets. The most popular video clip was Jake Bugg’s Lighting Bolt with had 70,580 requests.

In total, 1.5 million viewers watched the BBC’s digital coverage of Glastonbury across the three days, with 42 per cent watching from connected devices, with:
•    47 per cent from PCs (746,168 unique browsers)
•    25 per cent from mobiles (398,712 unique browsers)
•    17 per cent from tablets (251,768 unique browsers)
•    11 per cent from connected TVs (155,608 unique browsers)

Additionally, over 6.2 million viewers used BBC’s Red Button service over the weekend – up 77 per cent compared to the last Glastonbury festival in 2011.

Viewing on YouTube also proved popular with 1 million views of all Glastonbury content via the BBC YouTube channel. Live online webcasts received around 1.5 million requests.

Bob Shennan, the BBC’s controller of popular music, said: “Glastonbury 2013 on the BBC has been outstanding. Record-breaking numbers of people tuned in to what has been our most comprehensive digital Glastonbury offering to date. This year, we gave our audience the opportunity to watch what they wanted, when they wanted and how they wanted. And they did.”

Categories: Articles, Catch Up, Consumer Behaviour, Mobile, OTT, OTT, Portable Media, Research, VOD