Denver-based Dish Network has signed a contract with Southwest Airlines to offer ‘freelive’ and certain on-demand entertainment to passengers travelling on SWA flights where WiFi is available.
“Given that consumers are increasingly accessing video content more often on their mobile devices, this move to make streaming TV content available mid-air is one TV viewers will likely appreciate,” said a spokesperson.
The first transmissions were made on July 1st, and up to 75 on-demand shows are available to iPads, iPhones and other internet-ready PDAs. Live TV and up to 75 other shows are available.
“DISH and Southwest are two iconic American brands known for putting the customer first, providing products, services and experiences they truly demand,” said Dish President and CEO Joe Clayton. “It’s only logical our two companies should team up to give passengers free live TV and on-demand shows on flights around the country.”