Research from comScore reveals that 16 per cent of Canadian adults say they no longer watch any traditional TV and exclusively stream content online.
The findings also show that 45 per cent of respondents say they watch both TV and online video content, 35 per cent just watch TV and 4 per cent watch neither.
It is the younger viewers who are more likely to be cord cutters; around one in four respondents aged 18 to 24 say they are a cord cutter, as did one in five of respondents 25 to 34. Only15 per cent of those over 35 say they have cut the cord. Consumers over 45 are the most likely to only watch TV.
Though this amount for cord cutting is still relatively small, its growth has been significant. Among those 18 to 24, the number of cord cutters has grown by 60 per cent since 2010. The growth rate for those 25 to 34 is 270 per cent for the same period.