blinkx, the Internet Media platform, has unveiled a beta version of its new blinkx VideoAdvantage. Publishers who leverage blinkx VideoAdvantage will be enabled to power their Web and mobile properties with content from blinkx’s video catalogue, with the opportunity to share in video advertising revenue with blinkx.
blinkx VideoAdvantage will provide publishers a solution to embed video on their sites with virtually no implementation cost. A self-serve portal allows publishers to choose from a catalogue of premium video content, track everything from video views to revenue, and customise their video playback experience. These configurable video widgets allow publishers to maintain their current look and feel, as well as personalise the video experience for their viewers. Leveraging its proprietary AdHoc platform, blinkx will place contextually relevant advertising against these videos and share resulting revenue with the publisher.
“Today, US consumers watch nearly 41 billion videos a month online, and over 74 million viewers are accessing video through mobile devices. blinkx VideoAdvantage will allow publishers to capitalise on this growing trend, satisfy their consumers through the addition of an in-demand medium and add a meaningful, incremental revenue stream to their site experience,” said S. Brian Mukherjee, CEO of blinkx. “This exciting and flexible product is directly in line with our goal to video enable the text Web and to provide video whenever and wherever a consumer wants to watch it.”