Prime is the first publicly announced customer in the Asia Pacific region to deploy Ericsson’s AVP 4000 compression platform, which is powered by the company’s first in-house programmable video processing chip. The announcement builds upon Ericsson’s presence as the leader in video compression technologies in Australia, where it provides systems for 4 out of 5 national TV networks plus other noteworthy regional networks in addition to Prime.
Prime will deploy the AVP 4000 in both MPEG-4 AVC contribution applications as well as MPEG-2 for digital video broadcasting. The AVP 4000’s first-class encoding capabilities enable Prime to optimise its workflow and minimise operational costs while delivering a high level of resilience.
Ericsson’s AVP 4000 high-performance compression platform eases integration, expansion, re-purposing, training, repair and upgrades, considerably lowering the overall cost of ownership by addressing all applications, codecs, resolutions and profiles. It offers the highest performance and broadest capability in the industry on a single platform across all applications, from SD to HD, 1080p50/60, 3DTV and Ultra High Definition TV (UHDTV), and all codecs, including MPEG-2, MPEG-4 AVC and JPEG2000, with 4:2:0 and 4:2:2, 8-bit and 10-bit all supported.