Advanced Television

‘Try before buy’ initiative from blinkbox

July 24, 2013

By Colin Mann

TRUE BLOOD: Anna Paquin, Stephen Moyer. photo: Prashant Gupta/HBOblinkbox, the entertainment streaming service owned by UK supermarket group Tesco, is giving customers the chance to ‘try TV on us’, by gifting the pilot episode of a raft of hit TV series for customers to sample.

The service, which offers the latest release movies and TV without the need for a subscription, has reached agreement with major studios Twentieth Century Fox Home Entertainment, Warner Bros., HBO and BBC Worldwide to run the special offer on a selection of popular titles available to buy on the service for a limited time only – from July 24th to August 19th.

Hit TV series available as part of the offer include True Blood and Supernatural, hit new US drama The Americans, Kevin Bacon series The Following and critically-acclaimed Baltimore crime tale The Wire. Customers will be able to try as many shows as they like during the offer period.

blinkbox CEO Michael Comish noted that great TV continued to be a big obsession and the fuel for many conversations. “There’s more choice than ever before thanks to services like ours and our insights told us that customers relished the opportunity to try TV before committing to purchase. After all, life’s too short to watch something that you’re just not into,” he suggested.

“We think you should be able to enjoy great TV all year round, anytime and anywhere, not just when programmes are scheduled. We’re confident that we have the best selection of great TV, so offering a taster for free seems like a good way to introduce people to our service. We’re delighted to say be able to say ‘try TV on us’,” he added.

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