Channel 4 has launched a new mobile offline viewing service for 4oD, its catch-up VoD platform. The free feature, supported by ads, gives viewers the opportunity to download and catch up with many of their favourite Channel 4 shows from the last 30 days – on the move, on their smartphone or tablet.
The mobile download feature is available on both iOS and Android devices to viewers who register with Channel 4. Downloadable programmes will be available for 30 days after broadcast – once downloaded, viewers have up to seven days to complete viewing before it auto expires from the service.
Sarah Rose, Director of Commercial and Business Development said: “This is the latest development in our Viewer Engagement strategy to reward our now over eight million and rising registered viewers with exclusive benefits to ensure they get the most out of their Channel 4 experience. Our fast growing database also enables us to deliver more innovative and engaging advertising solutions to our commercial partners including enhanced targeted ad packages – and our valuable young, engaged audience.”