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Record mobile traffic for iPlayer

July 26, 2013

alansugarThe BBC’s iPlayer received a record level of mobile traffic in June, whilst viewing on PCs dropped to an all-time low in terms of viewing percentage.

The BBC reports that a record 32 per cent of total iPlayer programme requests for TV and radio in June came from mobile and tablet devices, with 44 per cent of programme requests coming from a PC – a record low.

Overall, the BBC logged 239 million programme requests across all platforms in June– 79 million from mobiles and tablets, 106 million from PCs and the rest from other connected devices such as games consoles and smart TVs.

Though the total number of programme requests were down compared to recent months – which the BBC attributed to “the annual summer lull” – they were up 45 per cent compared to the same quarter last year, when the number of programme requests amounted to 167 million.
The BBC saw an average 7.4 million daily requests in June with weekly requests remaining steady at around 52 million during the month.

Alan Sugar’s The Apprentice accounted for the bulk of traffic in June, with the month’s most popular episode generating 1.7 million requests. The series dominated the top 10, with The Voice, The White Queen, Waterloo Road and BBC3’s The Call Centre also prominent.

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