Foxtel Play goes live
July 30, 2013
By Colin Mann
Australian pay-TV operator Foxtel has confirmed that its Foxtel Play OTT service has gone live ahead of its official launch on August 11th.
Foxtel Play aims to allow a larger number of Australians access to Foxtel’s programming. Delivered over the Internet initially to eligible Samsung Smart TVs, Xbox 360 and PC and Mac computers, Foxtel Play enables customers with a broadband connection to watch programmes from Foxtel’s line-up of sports, drama, entertainment, documentary and movie channels live or on catch-up with no lock-in contract and no installation costs. LG Smart TVs will be added to to the device roster in due course.
Foxtel Play offers customers access to content as soon as they sign up and enables them to subscribe by the month and pay as they go, with prices starting at $25 per month. With no lock-in contract, subscribers can stop and start their subscription month-to-month, to suit their circumstances or viewing choices.
A new flexible package structure will allow customers to choose from four basic genre-based packages priced at $25 for one, $35 for two, $45 for three and $50 for four. Sport and Premium Drama and Movies can be purchased for a further $25 each. This means that a sports or movies enthusiast can now get Foxtel’s comprehensive offering in one of those genres plus a range of additional channels of their choosing in one basic genre-based package for $50 per month or less than $12 per week.
Foxtel Play packages will feature over 40 live channels including Fox Sports 1, 2 and 3, Foxtel Movie channels, Showcase, FOX8, Arena, Lifestyle, History, Discovery, A&E, National Geographic, UKTV, FX, SoHo, MTV, Universal Channel, ESPN, Cartoon Network, Nickelodeon and Disney Channel and hundreds of catch up video on-demand titles.
Foxtel also announced that its Foxtel Go service will be available to Foxtel Play subscribers as part of their subscription. Customers can access Foxtel Go on up to two registered devices including iPads and selected iPhones and selected Samsung smartphones and tablets.
Richard Freudenstein, Foxtel Chief Executive described Foxtel Play as a new way to introduce more people to its programming. “Our core set-top box subscribers are already experiencing great features, including Foxtel Go and On Demand. Now, Foxtel Play gives even more Australians who might not be able to access the core service the freedom and flexibility to enjoy Foxtel across multiple connected devices and at price points to suit different budgets and tastes.”
Jim Rudder, Foxtel Executive Director of Product added, “Foxtel Play broadens our Internet TV service and gives customers a Foxtel internet TV offering across a host of devices. We’ve also had fantastic feedback to Foxtel Go since its launch and have responded by upping the number and type of devices customers can use to access it.”
Foxtel Play will be offered with a seven-day free trial for new subscribers and is available with no commitment, no installation and no upfront costs.