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Netflix gets personal with ‘Profiles’

August 1, 2013

Online TV network Netflix has introduced ‘Profiles’, a new feature that aims to make it easier for everyone in the household to get the most out of the service.

Netflix members can now create a separate ‘profile’ for each member of their household, who will each see a uniquely personalised experience based upon their individual watching habits, their personal favourite programmes and favourite genres, all driven by Netflix recommendation technology. Each account can have up to five profiles, included at no extra cost in the basic subscription price.

“We continually innovate and are proud to deliver an even better, more personal Netflix experience,” said Netflix Chief Product Officer Neil Hunt. “Now everyone in your home can have their own Netflix experience, built around the TV programmes and films they enjoy. No longer will your Netflix suggestions be mixed up with those of your kids, a significant other, housemates or guests.”

Each profile can be connected to a different Facebook account, providing friends-based suggestions and further personalising the discovery experience. It will also be even easier to access Netflix Kids, an area with titles appropriate for those 12 and under.

Profiles starts rolling out on Netflix immediately and will be available to all members within two weeks. New members can add profiles for each member of their family while signing up for Netflix, and existing members can create additional profiles at any time on the Netflix website or on PlayStation 3. Profiles can be accessed on most devices that support Netflix, including the Netflix website, PlayStation 3 and Xbox 360, iPad, iPhone, Apple TV and most smart TVs. Additional devices will be added over the coming months.

Categories: App, Articles, Content, OTT, OTT, Search/Recommendation