Sony invests in 4K Digital centre
August 1, 2013
By Chris Forrester
Sony Professional is opening a Digital Motion Picture Centre at London’s Pinewood Studios later this summer. The centre is designed to help train and share skills with cinematographers and producers on Sony’s latest suite of cameras including its CineAltra range of high-end 35mm production cameras and including the F65 and F5 models for 4K production.
“Sony has a long history of developing leading edge technology including the world’s first 24P camera,” said Peter Sykes, Strategic Technology Manager at Sony. “There is a growing realisation that the performance offered by new cameras such as the F65 and F55 have opened up completely new creative opportunities for the very highest quality 4K, 2K and HD film and television projects. We have designed the centre with the aim of making it easier for filmmakers and production crews to gain access to the technology, specialist knowledge and experience that has been gained over many years.”