DogTV launches on DirecTV
August 2, 2013
DogTV, the first television network created just for dogs, is now available exclusively on DirecTV in the US. The 24-hour, dog-approved network treats stay-at-home dogs to programming specifically designed for their eyes and ears.
The new network will be available for $4.99 a month following a free preview for all DirecTV customers from now through August 14th.
“There are more than 40 million dog-owning households in the United States. As people work longer hours and have both members of the household working, more dogs are left home alone, sometimes for several hours,” said Gilad Neumann, CEO of DogTV. “Pooches get lonely, bored and suffer from separation anxiety. Owners are looking for ways to help comfort their dogs until they return. DogTV is the ideal solution.”
To support the launch, DogTV has announced a mobile crowd-sourcing app just for dogs – CrowDog Sourcing. The app lets pup owners create a personalised DogTV logo starring their dog. The logo can be posted on Facebook, and, as the first network to share its logo with viewers, DogTV will email users the date and time their dog’s logo will be broadcast live on the network.