France Telecom-owned Orange aims to reach 100,000 pay-TV subscribers in Spain by the end of the year. In order to achieve this, the company is reshuffling its IPTV service (which currently has 65,000 subs) in an attempt to tackle the churn rate and boost subscriptions. It lost 3,000 subs between April and June this year – down 5.5 per cent against the first quarter of the year.
Orange TV will make its TV offer available to all distribution platforms, including mobile devices (Android, IOS), computers and tablets. Orange TV is distributing a basic package of 25 channels and a premium offer of up to 30 TV channels.
The company recently cut its monthly fees to its pay-TV service to compete with its rival Telefonica’s Movistar TV. Thus, Orange TV subscribers pay €10 a month (the same as Movistar TV subs) during the first year, which then rises to €15 a month in the second year.