Advanced Television

TiVo hires Nielsen exec

August 14, 2013

TiVo Research and Analytics, the largest provider of single-source TV viewing and purchase data for advertisers and networks, announced the addition of Sheryl Harkins, previously a 17 year veteran with Nielsen, as its SVP of CPG Sales.


TRA launched its leading single-source advertising optimization solution in 2008 and since then has served over 45 CPG brands as customers of TRA’s Media TRAnalytics single source platform. Sheryl brings to TRA 25 years of experience delivering advertising and audience measurement solutions for brand advertisers and media agencies.


“Sheryl has many years of experience, unmatched expertise and a proven track record for successfully providing advertising solutions for major CPG advertisers. Sheryl joining our team is a big win for TRA and an even bigger win for our customers,” said Mark Lieberman, CEO of TRA.


Harkins has spent the last 17 years working for Nielsen, progressing from an Account Executive in 1996 to most recently SVP of Ad Solutions Sales and Marketing. Prior to Nielsen, Sheryl spent a decade working in Media Research for The Leo Burnett Company. Sheryl is on the External Advisory Board of The University of Wisconsin A.C. Nielsen Center for Marketing Research MBA program. Sheryl will office out of Chicago, Illinois to maintain a close proximity to TRA’s major CPG customers.

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