The launch of the BT Sport Pack has introduced competition into the commercial TV sports market for the first time with a typical independent pub saving up to 76 per cent compared with the cost of Sky, claims BT.
Bruce Cuthbert, director of Commercial Customers, BT Sport, said: “Pre-season has gone incredibly well for the BT Sport team. Signing up more than 10,000 commercial customers before a ball is kicked in the Premier League is a fantastic achievement. BT Sport is an affordable and exciting new service for pubs, clubs and their customers. Interest has been phenomenal and underlines the value, quality and broad appeal that we offer. We are particularly delighted that this includes brand new commercial customers for premium sports who have historically been unable to afford Sky’s high prices.”
“Our success in the commercial TV sports market adds to our achievements in the consumer area, where more than a million households are ready to enjoy BT Sport and where we have agreed a deal with Virgin Media to make BT Sport available to its 3.8 million TV customers.”
BT research has shown that nearly half of Britain’s 75,000 pubs and clubs are showing free-to-air sport only – that is almost one and a half times more than those who have Sky. Eighty eight per cent of independent pubs who do not have Sky say they would like to show Premier League football, but Sky is just too expensive.”
BT Sport is available to all commercial premises including offices, golf clubs, sporting clubs, bookmakers and Corca registered clubs with prices starting from £75 (€88) per month.