Advanced Television

Young less likely to become pay-TV subs

August 16, 2013

According to research from The Diffusion Group (TDG), Late Millennials living at home with their parents are, once they move out on their own, more likely to subscribe to an online pay-TV service like Netflix or Hulu Plus than a legacy pay-TV service such as cable or satellite. This data is drawn from TDG’s latest multi-client primary research project, Late Millennials: A Study in Media Behavior.

“Much has been said about younger

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
New User Registration
*Required field

Categories: Articles, Consumer Behaviour, Pay TV, Research