Advanced Television

iTunes Radio in September?

August 21, 2013

Apple looks set to launch its iTunes Radio streaming-music service in the US in September.

iTunes Radio’s exact launch date has not yet been announced by Apple, beyond promising a debut in the autumn – but advertising industry site AdAge suggests that September will be the US launch for the service after claiming that McDonald’s, Pepsi, Nissan and Procter & Gamble have committed to 12-month campaigns starting next month.

The report claims that these plus a small number of more brands will have exclusive deals for their industries until the end of 2013, before iTunes Radio adverts are opened up more widely to brands who agree to spend at least $1 million with Apple.

Ads are expected to run across iPhones, iPads, computers (within iTunes) and on TVs via the Apple TV set-top box, with listeners played one audio ad every 15 minutes and one video ad every hour, although iTunes Radio will be ad-free for people who pay for Apple’s iTunes Match cloud music service.

Categories: Advertising, Articles, Digital Radio