LG Electronics has selected Gracenote to power the On Now service in its latest Cinema 3D Smart TV line-up in Europe.
Gracenote eyeQ will provide TV schedules and listings, movie and TV show descriptive metadata, as well as cover art and images to help viewers navigate and find what to watch across both broadcast and on-demand sources. LG’s On Now will be offered as a software update to all LG Smart TVs in UK and Spain this summer with other European countries slated for later in the year.
On Now taps into Gracenote’s TV listings to show local and national channel information as well as Gracenote’s descriptive metadata for movie and TV show recommendations based on related programmes and viewing preferences.
“For Smart TVs to truly make an impact among consumers, the experience has to evolve to make it easy for viewers to find the shows they love and also discover new programmes to watch,” said Stephen White, president, Gracenote. “LG is now ahead of the curve in terms of the Smart TV user experience, incorporating descriptive data and rich images to help simplify discovery.”