SintecMedia has announced that i24, the new international news channel broadcasting from the Middle East, is deploying CloudOnAir, the broadcast management solution designed for small broadcast channels. Launched July 2013, i24 is an international news and entertainment channel broadcasting over satellite, cable and the Internet. CloudOnAir meets small broadcasters’ technical and cost requirements for managing business critical functions including sales, traffic, schedule, programming, promotion and billing.
“We chose to work with SintecMedia’s CloudOnAir because in a quick moving digital environment, we needed a working solution we could trust,” stated Barouch Levi, i24’s Chief Operations Manager. “We pulled it all together in an incredibly tight time-frame and without the need to create an entire IT structure with dedicated servers and expensive software. This proved to be a significant cost-effective move. As a small broadcaster, in three different broadcast languages – Arabic, French and English – i24 operates fluidly and because our staff can access CloudOnAir from anywhere and at any time, we appreciate the beauty of the system’s cloud-based architecture.”
CloudOnAir is Software as a Service (SaaS) providing broadcasters with application scalability and reduced hardware costs. Its high-level security and privacy, easy accessibility and integration maximises the business of television while reducing total cost of ownership.
“CloudOnAir’s ease of access and quick development process enables broadcasters to quickly and seamlessly deploy this cloud-based broadcast business management solution, “commented Amos Simantov, SintecMedia’s EVP of Sales. “As a single entity, CloudOnAir manages traffic, sales, advertisements and promos. In a very short period of time, we had i24 up and running so that they could focus on broadcasting to the world.
i24 is the first major global media channel born in the digital age. Available from the web, satellite and on cable, the channel’s single newsroom brings some 150 journalists of different nationalities and faiths together to produce the same content such as news, talk shows and news magazines in three different languages: English, French and Arabic.