BT Sport has become a member of UK content protection organisation, the Federation Against Copyright Theft, which has members from across the film, broadcast and technology sectors.
FACT will be working with the newly-launched sports service to protect the investment made in a broad portfolio of rights, including Barclays Premier League football and Aviva Premiership rugby, by preventing, detecting and deterring infringements.
Kieron Sharp, FACT Director General said, “I am very pleased that BT Sport has joined FACT and I look forward to a productive working partnership. FACT’s skills in intelligence gathering and effective enforcement actions have delivered excellent results for existing members and are helping to protect the jobs of hundreds of thousands of people working in the UK’s creative industries.”
Bruce Cuthbert, Director Commercial Customers, BT Sport said “We are delighted to be working with FACT who have a wealth of experience in content protection. We also look forward to working with FACT on future innovations to help to protect the investment BT Sport has made; this is something which is extremely important to us, as well as our customers.”