Cognitive Networks, a provider of real-time data services that power Enhanced TV on Smart TVs, has revealed tha LG Electronics will be the first to integrate Cognitive Networks’ real-time data service on its Smart TV platform, enabling a more robust “Enhanced TV” experience for consumers.
Enhanced TV allows viewers to run applications that augment the TV viewing experience on Smart TVs. The implementation of Cognitive Networks’ technology on LG Smart TVs initiates a fundamental transformation of the way viewers consume TV, while delivering a platform for content producers and TV networks to increase viewer engagement and grow their audiences.
Engage is a cloud-based data service that provides real-time event triggers to application providers. Powered by proprietary Automatic Content Recognition (ACR) technology, the triggers are accurate to the second and allow application providers to launch opt-in based applications on LG Smart TVs used in the U.S., which are intelligently synchronized with live or time-shifted television. Consumers that choose to launch the applications will enhance their TV viewing experience with a variety of fun and interactive capabilities.
“The integration of Engage into the LG Smart TV platform opens the door to greater opportunities for many stakeholders and fuels the growth of a more vital Smart TV ecosystem,” said Michael Collette, CEO of Cognitive Networks. “Engage aligns with LG’s ‘Life’s Good’ mission and complements LG’s leadership in bringing innovative Smart TV applications to consumers. We are looking forward to revolutionising the Smart TV industry with this collaboration.”