According to the most recent report from media research specialist SNL Kagan, there is no spoiler alert needed for the second-quarter US multichannel subscriber movement. The seasonally soft period followed the script of a mature industry that is concurrently struggling to make gains while still holding a significant but not absolute share of the US market.
According to company reports and SNL Kagan estimates, cable, DBS and telco video providers collectively lost 366,000 video subscriptions in the second quarter. The figure was predictably softer than the first quarter but offered some encouragement with a nearly 11 per cent improvement to the loss posted in the year-ago quarter.
The industry remains slightly below its mid-2012 levels, placing the current US multichannel market in a subscriber doldrums. The combined cable, telco and DBS counts, according to SNL Kagan estimates, were more than 200,000 lower than in second quarter 2012. By expanding the view backward to second quarter 2011, SNL Kagan’s analysis noted only a small uptick in combined subscriptions of 121,000 for the past 24 months.
Additional highlights from SNL Kagan’s 2nd-quarter U.S. Multichannel Subscriber report: