Advanced Television relaunch

September 6, 2013

ITV's Downton Abbey
ITV’s Downton Abbey

ITV has launched its new and improved website, It says the redesigned site transforms the user experience for digital content around ITV’s portfolio of programmes.

The new has been optimised for use on mobiles and tablets, offering viewers a true multiplatform experience. The device agnostic web application serves as a digital accompaniment to ITV’s linear content, giving users the opportunity to navigate through news and features on whatever device they choose, wherever they choose.

Following the successful launch of the ITV News website last year, the site adopts a similar clean and simple design offering users a timeline of news and features. Users navigate by scrolling through a stream of rich media content where video clips, images and articles can be enjoyed in real time.

The new site also offers a centralised destination for second screen experiences across ITV’s portfolio of programming, delivering a fully interactive experience for fans. This enables users to access additional content for the programmes they are watching including interactive tools such as live polls, competitions and games.

Conversations on social media platforms will also be highlighted as part of the new site and seamlessly integrated into the news stream. All content can be easily shared with friends via Twitter, Facebook and Google+.

Julian March, Director of Online, said: “We are delighted to be the first broadcaster to be launching a truly mobile first web experience to accompany our fantastic portfolio of programmes. The new will be the second screen for our shows, and is available on any device – be it tablet, mobile or desktop. We believe the platform will give viewers new ways to get closer to the programmes they love, and we look forward to rolling out engaging and interactive content for our audiences.”

ITV will be working closely with its advertising partners and sponsors to develop and trial new advertising formats and commercial opportunities for
The new site has been created in partnership with digital innovation and service design experts, Made by Many.

Categories: Articles, Broadcast, Content, Mobile, OTT, OTT, Portable Media