Research: Interactive ads boost brand engagement


The first-ever US study into the impact of Smart TV advertising and consumer behaviour highlights the opportunity that Smart TV provides advertisers to reach a differentiated audience, validating why Smart TV is an essential component to complementing current TV media plans.

Digital video brand advertising solutions provider YuMe and Smart TV pioneer LG Electronics conducted the study

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
New User Registration
*Required field

You must be logged in to post a comment Login