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Research: Interactive ads boost brand engagement

September 10, 2013

The first-ever US study into the impact of Smart TV advertising and consumer behaviour highlights the opportunity that Smart TV provides advertisers to reach a differentiated audience, validating why Smart TV is an essential component to complementing current TV media plans.

Digital video brand advertising solutions provider YuMe and Smart TV pioneer LG Electronics conducted the study

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Categories: Ads, Advertising, Articles, Connected TV, Consumer Behaviour, OTT, Research, Targetted