The Salvation Army, which claims to be the largest non-profit operation in the world, has launched an online TV channel, Salvation Army Vision Network (SAVN.tv).
The channel’s driving force is Commander Jim Knaggs, who in an interview in the Christian Post says he wanted to tap into the power of the Web to reach its users and consumers. “Social media is a natural way to do so. We can enter communities, neighbourhoods, homes and hearts that have never been open to us before.”
He adds: “The Salvation Army is perfectly positioned to make a major impact in reducing human trafficking, poverty, hunger, and more. In terms of social media, I see connections that digitally blend our friendships with our passions and increasing interest in access to the troubles in our world and the excitements at the same time.”