Viacom uses Brightcove multi-screen apps
September 10, 2013
Brightcove, a global provider of cloud services for video, has announced that Viacom is using Brightcove Video Cloud to deliver native app video experiences across multiple device platforms. Viacom media brands including MTV, Nickelodeon and Comedy Central, are using Video Cloud and Brightcove native video player solutions for Apple iOS, Google Android and Xbox devices to deliver high-quality, long-form video experiences that include support for closed-captioning, authentication, audience measurement and in-stream advertising.
“Consumers today want to access their favorite shows from any device at any location,” said David Kline, SVP at Viacom. “Brightcove’s solutions remove the complexity of video publishing and distribution across devices and makes it easy for us to expand our second screen and TV Everywhere offerings. Brightcove’s flexible, modular platform capabilities also help our brands achieve their specific objectives and fulfill their complex requirements for delivering high-quality video experiences.”
The first brands to launch with Brightcove-powered video app experiences include MTV, Nickelodeon and Comedy Central native video apps for the iPhone, iPad and Xbox devices, with future plans to expand to Android smartphones and tablets. The apps feature TV Everywhere authentication support as well, enabling Viacom to deliver long-form premium content to cable and satellite subscribers on these devices.