Based on forecasts for 97 countries, a report from Research and Markets Ltd forecasts on-demand TV revenues from movies and TV programmes will reach $6.0 billion in 2018, up by 44 per cent from $4.2 billion in 2012.
On-demand TV generated just 2.3 per cent of the $184 billion total pay-TV revenues in 2012. However, the on – demand proportion will grow to 2.9 per cent of the $203 billion total in 2018. Growth in on – demand TV revenues in some mature markets will not be enough to compensate for falling subscription revenues.
Digital cable on – demand TV revenues are forecast to increase by $1 billion between 2012 and 2018 to reach $2.77 billion. IPTV on – demand TV revenues will nearly double over the same period to $1.00 billion by 2018. Satellite on – demand TV revenues will also rise, but only by 22 per cent over the same period to reach $1.79 billion – or nearly $1 billion lower than digital cable. Most of the digital terrestrial TV on – demand revenues will be confined to Western Europe, principally Italy.