Advanced Television

Young Adults abandoning cable TV

September 10, 2013

BluePromoCode, a California-based marketplace for group discounts, has published the results of a newly commissioned study on the cable and Internet TV viewing habits of young adults aged 18-34 in the US.

Highlights of the findings include:
–  35 per cent have stopped subscribing to pay-TV, opting to use online services only
– Women are multi-tasking much more while watching movies – 26 per cent more than men
– Netflix is nearly twice as popular as

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Categories: Articles, Broadcast, Cable, Consumer Behaviour, IPTV, OTT, OTT, Portable Media, Research