Doordarshan wins ‘Must Carry’ status
September 11, 2013
By Chris Forrester
India’s public broadcaster Doordarshan has won support from the Indian Information & Broadcasting Ministry in its request to gain ‘must carry’ status on the country’s cable networks.
The Ministry has issued a mandatory notification to the cable MSOs that 21 Doordarshan channels, plus 3 others, must be carried once the MSOs have digitised their circuits.
India’s government has recently made a grant of $500 million to the broadcaster to upgrade its technology, and quality of programming in TV and radio. Doordarshan is viewed by around 32 million viewers across the nation.